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L.O.C.K. is committed to empowering makeup lovers to unleash their truest selves through makeup, celebrating the beauty of every eye, lip, and face.
We believe the right makeup can transform even the simplest look into the most authentic one as your signature.
Just like a uniform, your signature makeup look should not only express your personal style but also be low-maintenance and simple enough for your everyday activities.
OUR STORY
We strive to develop accessible products with all-day wear, high-performance formulas, and trendsetting shades with the mindset of what a professional makeup artist needs to create flawless looks.
With our beauty experts, L.O.C.K. PRO, we share a wide selection of makeup tips, on-trend techniques, and easy-to-follow tutorials so even beginners can create beautiful looks just like a PRO!
OUR MISSION
L.O.C.K. believes in the true value of embracing one’s uniqueness and finding ways to express one’s truest self through beauty and confidence.
We are committed to inspiring and empowering makeup lovers to express their most authentic selves, beginning with their makeup to enhance the natural beauty that exists in all of us.
L.O.C.K.’s identity is rooted in “accessible products with high quality.”
Developed in New York and 100% produced in Korea, we strive to offer quality formulas with guaranteed performance that allows anyone to create flawless makeup looks with ease.
L.O.C.K.’s broad and diversified range of products allows it to be inclusive of anyone who finds joy in makeup.
We share a wide selection of makeup tips to help even beginners apply their makeup like a pro, along with easy-to-follow tutorials.
L.O.C.K. does not test products or ingredients on animals nor ask others to test on our behalf.
L.O.C.K. is proudly clean with no harsh ingredients, plant-based, cruelty-free, and PETA-certified.